Privacy Policy

Last Updated: 24th June 2025

This Privacy Policy describes how Frido Consumer Healthcare Limited ("Frido", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from myfrido.shop (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

This Policy applies to personal information collected online and offline, including through our website (the "Platform"), retail partners, customer service interactions, surveys, or other engagements.

This Policy is intended to comply with applicable U.S. privacy laws, including but not limited to the California Consumer Privacy Act (as amended by the California Privacy Rights Act) (“CCPA/CPRA”), Virginia Consumer Data Protection Act (“VCDPA”), Colorado Privacy Act (“CPA”), Connecticut Data Privacy Act (“CTDPA”), Utah Consumer Privacy Act (“UCPA”), and other relevant federal and state privacy laws.

By accessing or using our services, you agree to the terms of this Privacy Policy.


1. Types of Personal Information We Collect

Contact Information. We may collect your name, mailing address, telephone number and email address. We may also collect your mobile phone number. 

Payment Information. We may collect your credit card number, related security codes, and billing address. 

Shopping History. We may collect personal information about the items you viewed, added to your cart, purchased, product concerns or returned.

Information You Post. We may collect personal information you post in a public space on our Platform, such as a ratings and reviews feature. 

Social Media Information. We may collect personal information you post on our social media pages. We may also collect your social media profile information and personal information posted on your page.

Information You Submit. We may collect personal information when you send us a message through the “Contact Us” page, raise a customer service issue, interact with an event page or similar features we make available on our Platform. We may also collect personal information when you enter a promotion, survey, review or quiz. This may include photos, videos and other user-generated content that you submit. When applicable, we may have additional disclosures about these services or features that we make available to you before you interact with these tools and ask for permission to collect the information that will be collected in that service or feature. 

Demographic Information. We may collect your birthdate, age, gender, ethnicity and zip code. We may also collect personal information relating to your hobbies, eating habits, interests, pet information, family statistics, and shopping behavior.

Device, Identifier & Network Information. We may collect the type of device you use to access our Platform. For example, we may also collect your device identifier or other online identifiers associated with you, such as  your Universal ID, social media ID or may add in an identifier when you visit our Platform, geolocation, hardware model, network related information, IP address or operating system.

Location Information. We may collect precise location information from your device. This may include information about your exact location when you use our Platform or may include information that allows us to approximate your location. We may also collect this information in the background when our mobile applications are not in use. For more information about your options related to the collection of your location information, see the “Choices Regarding Your Information” section below.

Log, Behavior and Analytics Data. If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our app, we may look at how often you use the app and where you downloaded it. We may collect information using anonymized session recording that includes how you interact with the website, mouse or touch movements, scrolls, mouse clicks, screen taps or zoom data, and time of engagement. In addition to session replay, we may use heat mapping, keystrokes, or other similar methods to better understand your customer experience on our site.

Health-Related Information. If you choose to have a medical consultation or take our tests or surveys, or use certain features of the Platform, we may receive from you directly certain health related information to better serve you, such as general health history, other prescriptions or supplements that you may use, dietary habits, sleep habits, and health and wellness habits.

You may provide us with information about your personal and household preferences in response to website interactions. 


2. How We Collect Your Personal Information 

We collect personal data in multiple ways, described below:

Information You Provide Directly

We collect personal information you voluntarily provide when you:

  • Register for an account or create a profile on our website.
  • Add products to your shopping cart or complete a purchase on our Platform.
  • Subscribe to newsletters, promotional offers, or marketing communications via online forms, phone, or in-person events like trade shows.
  • Request product samples or participate in product trials.
  • Consult with our healthcare specialists or submit laboratory samples.
  • Participate in surveys, contests, sweepstakes, quizzes, focus groups, or promotional events.
  • Submit product reviews, ratings, testimonials, or feedback.
  • Contact our customer service via phone, email, chat, or social media.
  • Engage with us on social media platforms or interact with our advertisements and promotions.

Information Collected Automatically

We collect certain information automatically when you interact with our websites, mobile apps, emails, or other digital platforms, including:

  • Device information such as IP address, browser type and version, operating system, device identifiers, and mobile network information.
  • Usage data including pages viewed, time spent on pages, clicks, scrolls, and interaction with content.
  • Location data derived from IP addresses or, if enabled, GPS or other location services on your device.
  • Information collected via cookies, web beacons, pixels, and similar tracking technologies to improve functionality, analyze trends, administer the website, track users’ movements around the site, and gather demographic information.
  • Referral information such as the website or link you used to access our site or mobile app.
  • Data collected through our mobile apps, including app usage, crash logs, and other diagnostics.

Information from Third Parties

We may receive personal data about you from third-party sources, such as:

  • Our affiliates and partners who share data consistent with their privacy policies and legal permissions.
  • Business partners, including marketing agencies, shipping and logistics providers, payment processors, and customer service providers.
  • Social media platforms, based on your interactions with our content or ads on their sites.
  • Online advertising networks and analytics providers, which help us understand audience behavior and deliver targeted advertising.
  • Data brokers, data aggregators, or public databases that supplement our customer information with demographic or consumer behavior data.
  • Healthcare providers and laboratories, when you authorize the sharing of your health-related data.

Combining and Linking Information

We may combine personal information collected from various sources and devices to build a comprehensive understanding of your preferences and interactions with Frido, enabling us to:

  • Provide personalized recommendations and offers.
  • Improve our products and services.
  • Enhance your shopping experience across devices.
  • Ensure security and prevent fraud.
  • Comply with legal and regulatory requirements.

Information from Children

We do not knowingly collect personal information from children under the age of 13 without parental consent. If you believe we have collected such information inadvertently, please contact us to request deletion.

 

3. How We Use Your Personal Information

We may use your personal information in the following ways:

  • To Provide Our Products and Services. This could include fulfilling your requests for products or services. It could also include processing purchases or other transactions.  This could mean responding to a customer service issue.
  • To Improve Our Products and Services. We may use your personal information to make our Platform, products and services better and for research and development purposes. We may also use your personal information to customize your experience with us.
  • To Understand Your Interests. We may use your personal information to better understand your preferences and to make recommendations to you so that we can provide products that interest you and create your own personal profile of these preferences, trends and interests.
  • To Respond to Your Requests or Questions. This may include responding to your feedback or notifying you if you win a promotion.
  • To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
  • To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products, services and promotions. For example, this may include verifying your age, date of birth and state of residence. If you apply for a job through our Platform, we may use the personal information you provide to evaluate your application.
  • For Marketing Purposes. We may provide you with information about new products and special offers. We use your personal information to serve you ads about products and offers on the Platform, other third-party websites and on social media websites. We might tell you about new features or updates. These might be third-party offers or products or our family of brands products that we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message. We may use your personal information to personalize your experience or provide you more tailored features or ads. We may also use your information for joint promotional offers. We may use this information to create segments and profiles of consumers to better understand your interests, behavior, and preferences for advertising purposes.
  • For Interest-Based Advertising. We and our third-party partners engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Platform or on other sites, services and mobile applications or on other devices you may use.
  • For Security, Legal and Infrastructure Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform or enforcing our terms, complying with law and establishing business continuity systems and backups.
  • To Send Push Notifications. If you use our mobile apps, we may send you push notifications about new products or special offers.
  • For Internal Business Purposes. For example, to provide and improve our Platform, for quality control, and investigations. We may use aggregate and deidentified information including session replay to understand how to provide better products to you, improve our products and solutions, improve our advertising and marketing and to other related business purposes: 
  • As Otherwise Permitted By Law or As We May Notify You.


4. How We Share Personal Information

We may share your personal information in the following ways:

  • On Our Platform. For example, we may display personal information you post on our Ratings & Reviews feature. We may also display personal information you submit in connection with a promotion.
  • With Our Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, this may include merchandise providers, payment processors, fraud and security solution providers, subscription services, shipping services, logistics services, customer service providers, cause marketing partners, technology providers, loyalty providers, advertising agencies, marketing and email vendors.
  • With Our Business Partners. This may include a third party that co-sponsors a contest or promotion. We may also share personal information with data aggregators, advertisers, media buying agencies, advertising networks and advertising service providers, data analytics providers and business partners who help us offer our products and services.
  • With Third Parties for Marketing Purposes. This may include our affiliate companies or brands or third parties whose products or services we believe may be of interest to you or social media platforms where you interact or where our ads are displayed. These third parties may also share your personal information with others. These third parties may use your personal information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. We may also share aggregated and deidentified data with social media sites, online advertising companies and marketing and advertising providers for our marketing and advertising programs. 
  • For Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of our company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. As we continue to develop our business we may buy other businesses or services.  As we bring these new brands and affiliates into our family of companies we may share data with them. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
  • To Comply With the Law or To Protect Ourselves or Third Parties. This could include responding to a court order or subpoena. It could also include sharing personal information as required with government agencies or investigatory body requests. We might share personal information when we are investigating potential fraud.
  • For Other Reasons We May Describe to You.


5. Cookies and Online Tracking 

We use cookies and similar tracking technologies to enhance your experience on our Platform, analyze usage, and serve personalized advertisements. These technologies help us understand how you interact with our products and services and enable us to offer features tailored to your preferences.

Types of Cookies and Tracking Technologies We Use:

  • Essential Cookies: Necessary for the basic operation of our Platform, such as enabling you to add items to your cart and complete purchases.
  • Performance and Analytics Cookies: Collect anonymous information about how visitors use our site, helping us improve functionality and performance.
  • Functional Cookies: Remember your preferences and settings to provide a more personalized experience.
  • Advertising and Targeting Cookies: Track your browsing habits to deliver relevant ads on our Platform and third-party sites, including social media and advertising networks.

Third-Party Tracking:

We may allow third-party service providers, advertising partners, and social media platforms to place cookies and collect information about your interactions with our Platform and their services. These third parties may use this information for analytics, ad targeting, and measuring the effectiveness of their advertising.

Managing Your Preferences:

You can control or disable cookies through your browser settings; however, some parts of our Platform may not function properly without these cookies. Additionally, you can opt out of certain types of targeted advertising through industry opt-out tools such as:

  • Network Advertising Initiative (NAI)
  • Digital Advertising Alliance (DAA)


6. Your Rights and Choices

As a user of our Platform, you have certain rights and choices regarding the personal information we collect and process about you. We are committed to respecting and facilitating the exercise of these rights in compliance with applicable laws.

a. Access and Correction

You have the right to request access to the personal information we hold about you. This includes details on what data we collect, how we use it, and with whom we share it. If you believe any of your personal information is inaccurate or incomplete, you can request that we update or correct it.

b. Deletion

You may request that we delete your personal information, subject to certain exceptions (e.g., if we need to retain it to comply with legal obligations or complete transactions).

c. Data Portability

Where applicable, you may request to receive your personal information in a structured, commonly used, and machine-readable format. You can also request that we transmit your data to another service provider when technically feasible.

d. Opt-Out Rights

  • Marketing Communications: You can opt out of receiving promotional emails, newsletters, and other marketing communications from us at any time by following the unsubscribe instructions included in those communications or by contacting us directly.
  • Sale of Personal Information: Where applicable under state privacy laws (such as the California Consumer Privacy Act or Virginia Consumer Data Protection Act), you have the right to opt out of the sale of your personal information.
  • Targeted Advertising and Profiling: You may also opt out of the processing of your personal data for targeted advertising and profiling purposes.

 e. How to Exercise Your Rights

To exercise any of your rights or to make a request related to your personal data, please contact us at support@myfrido.shop

When you submit a request, we may need to verify your identity to protect your privacy and security. We will respond to your request within the timeframe required by applicable laws.

f. Non-Discrimination

We will not discriminate against you for exercising your privacy rights. However, certain rights may be limited by applicable laws or if fulfilling your request would impact other users or our legal obligations.


7. Data Security

We take the security of your personal information seriously and implement a variety of administrative, technical, and physical safeguards designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction.

These measures include, but are not limited to:

  • Encryption of data in transit and at rest using industry-standard technologies.
  • Regular monitoring of our systems for vulnerabilities and attacks.
  • Use of secure servers, firewalls, and intrusion detection systems.
  • Role-based access controls and employee training on privacy and data protection.
  • Maintaining detailed records of data access and implementing audit controls.

Despite our efforts, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

If you believe that your interaction with us is no longer secure or if you suspect a data breach or unauthorized use of your personal data, please contact us immediately at support@myfrido.shop.


8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements, resolving disputes, enforcing our agreements, and protecting our legal rights.

The specific retention periods depend on:

  • The nature of the personal data.
  • The purpose for which it was collected.
  • Legal or regulatory requirements mandating how long such data must be retained.
  • Whether the personal data is needed to maintain accurate business and financial records.

We may also retain certain personal information for longer periods where necessary to:

  • Comply with tax, legal, regulatory, or other obligations.
  • Protect against fraudulent activity and misuse.
  • Improve safety, security, and integrity of our services.

Once the applicable retention period has ended, we will securely delete or anonymize your personal information, unless otherwise required by law or necessary for legitimate business purposes.

If you have questions about our data retention practices or would like to request deletion of your personal information, please contact us at support@myfrido.shop.


9. Children’s Privacy

Our Platform is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age without verifiable parental consent, as required by applicable law, including the Children’s Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete that information as quickly as possible.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information, please contact us at support@myfrido.shop, and we will take appropriate steps to investigate and address the issue.

If we receive affirmative authorization from a parent or legal guardian, we may collect and process personal information from children under the age of 13 strictly for the purpose for which consent was given. Parents or guardians may withdraw their consent or request deletion of their child’s data at any time by contacting us.


10. International Data Transfers

Frido Consumer Healthcare Limited is headquartered in the United Kingdom and operates globally. This means that your personal information may be transferred to, stored in, or processed in countries outside of your country of residence, including the United States, India, and other jurisdictions where we or our service providers are located or operate.

These countries may not have the same data protection laws as your country of residence. However, whenever we transfer your personal data internationally, we ensure that appropriate safeguards are in place to protect it in accordance with this Privacy Policy and applicable data protection laws, such as the UK GDPR and EU GDPR where applicable.

These safeguards may include:

  • Ensuring the destination country has been deemed to provide an adequate level of data protection by relevant authorities;
  • Entering into data transfer agreements based on approved Standard Contractual Clauses (SCCs);
  • Implementing robust technical and organizational security measures; and
  • Requiring our third-party service providers and partners to protect your data to equivalent standards.

By using our services or providing us with your personal information, you acknowledge and agree to the transfer of your personal data to countries outside your country of residence, including to the United Kingdom.

If you have any questions or would like to receive more information about our international data transfer practices or the safeguards in place, please contact us at support@myfrido.shop.


11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational, legal, or regulatory reasons. When we do, we will revise the "Last Updated" date at the top of this page. If the changes are material, we will notify you by placing a prominent notice on our website or by other appropriate means.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.


12. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@myfrido.shop or contact us at Great Portland Street, 167-169, London, ENG, W1W 5PF, GB.



CALIFORNIA PRIVACY NOTICE
Effective Date: 24th June 2025

This California Privacy Notice (“Notice”) supplements the information contained in our main Privacy Policy and applies solely to residents of the State of California in accordance with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).

1. Scope

This Notice applies to “personal information,” defined as information that identifies, relates to, describes, or can reasonably be linked with a particular California resident or household. It does not apply to deidentified or publicly available information.


2. Categories of Personal Information We Collect

We collect the following categories of personal information:

Category

Examples

Collected

Identifiers

Name, email, phone number, IP address, device ID

✔

Customer Records

Billing and shipping address, payment method

✔

Characteristics of Protected Classifications

Age, gender

✔

Commercial Information

Purchase history, product preferences

✔

Internet/Network Activity

Browsing history, interactions with our website

✔

Geolocation Data

IP-based location estimates

✔

Sensory Data

Customer support call recordings (if any)

✔

Inferences

Profiles based on preferences or behavior

✔

Sensitive Personal Information

Login credentials, precise geolocation

✔ (limited use)

We do not sell or share personal information of individuals under the age of 16.


3. Use of Personal Information

We use personal information for the following purposes:

  • To fulfill your orders and process payments
  • To manage your account and provide customer support
  • To improve our website and product offerings
  • For marketing, advertising, and promotional communications
  • To detect security incidents and protect against fraud
  • To comply with legal obligations

We do not use or disclose Sensitive Personal Information for any purpose other than those expressly permitted by the CCPA regulations.


4. Sharing and Disclosure of Personal Information

We may disclose personal information with:

  • Service Providers (e.g., payment processors, shipping providers)
  • Advertising & Analytics Partners (e.g., Google, Meta)
  • Affiliates or Subsidiaries
  • Legal Authorities when required to comply with applicable laws

We may “share” personal information (as defined by the CPRA for cross-context behavioral advertising). You can opt out of this sharing (see “Your Rights” below).


5. Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law (e.g., for legal or tax obligations).


6. Your Rights as a California Resident

You have the following rights under the CCPA/CPRA:

  • Right to Know – The personal information we collect, its sources, purposes, and who we disclose it to.
  • Right to Access – Receive a copy of the specific pieces of your personal information.
  • Right to Delete – Request deletion of your personal information (with some legal exceptions).
  • Right to Correct – Request correction of inaccurate personal data.
  • Right to Opt-Out – Direct us not to “sell” or “share” your personal information.
  • Right to Limit – Request restrictions on use of your Sensitive Personal Information.
  • Right Not to Be Discriminated Against – For exercising your privacy rights.


7. Exercising Your Rights

To exercise any of your rights, please contact us at:

  • Email: support@myfrido.shop
  • Postal Address: Great Portland Street, 167-169, London, ENG, W1W 5PF, GB.

Please include your full name, California residency, and the specific rights you wish to exercise. We may need to verify your identity to fulfill your request.

You may designate an authorized agent to make a request on your behalf. To do so, your agent must provide written authorization, and we may request that you verify your identity directly with us.


8. Opt-Out of Sale or Sharing of Personal Information

You may opt-out of the sale or sharing of your personal information by:

  • Clicking the “Do Not Sell or Share My Personal Information” link at the bottom of our website, or
  • Emailing us directly

We also honor opt-out preferences set through your browser using the Global Privacy Control (GPC) signal.


9. Financial Incentives

From time to time, we may offer promotions, discounts, or rewards in exchange for your personal information (e.g., email sign-ups). Participation is optional, and you can opt-out at any time. The value of such incentives is reasonably related to the value of the data you provide.


10. Shine the Light (Civil Code § 1798.83)

California residents may also request information about our disclosures of personal information to third parties for their direct marketing purposes. To request this information, email us at support@myfrido.shop.


11. Changes to This Notice

We may update this Notice periodically. If we make material changes, we will notify you by updating the effective date or through other legally appropriate means.


STATE-SPECIFIC PRIVACY NOTICE

This section supplements our Privacy Policy and provides information required under the consumer privacy laws of Colorado, Connecticut, Utah, and Virginia. These laws grant residents of these states certain rights regarding their personal information.

Applicable State Privacy Laws:

Colorado – Colorado Privacy Act (CPA)

Connecticut – Connecticut Data Privacy Act (CTDPA)

Utah – Utah Consumer Privacy Act (UCPA)

Virginia – Virginia Consumer Data Protection Act (VCDPA)


1. Your Rights:

Residents of these states may have the following rights regarding their personal information:

  • Right to Access – to confirm whether we process your personal data and to access such data.
  • Right to Correction – to request that we correct inaccuracies in your personal data.
  • Right to Deletion – to request that we delete personal data provided by or obtained about you.
  • Right to Data Portability – to obtain a copy of your personal data in a portable and readily usable format.
  • Right to Opt-Out – to opt out of the processing of your personal data for purposes of:
  • Targeted advertising,
  • The sale of personal data,
  • Profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us using the details in the "How to Contact Us" section of this Privacy Policy. We will respond to your request as required by applicable law.

If we deny your request, residents of Colorado, Connecticut, and Virginia may have the right to appeal our decision by following the instructions we provide in our response.

We will not discriminate against you for exercising your privacy rights.

For more information on how we collect, use, and share personal information, please see the sections titled "How We Collect Your Personal Information," "How We Use Your Personal Information," and "How We Share Your Personal Information" in our Privacy Policy.